AdSense Revenue Calculator

AdSense earnings = ad clicks × average CPC (cost per click). Clicks depend on your page views and CTR (click-through rate). For example, 1,00,000 monthly page views at a 1% CTR gives 1,000 clicks; at ₹15 average CPC that is ₹15,000 per month. RPM (revenue per 1000 views) summarises this in one number.

Most Indian blogs see CTRs between 0.4% and 1.5%. RPMs vary widely by niche: finance and insurance blogs often cross ₹400+ RPM, while news and entertainment blogs may sit under ₹60 RPM. Placement, ad formats and Tier-1 (US/UK) traffic share move these numbers significantly.

Advertisers bid more for high-value audiences. Finance, insurance and real-estate keywords attract bids of ₹40–60+ per click in India, while food or entertainment keywords may fetch under ₹10. Picking a high-CPC niche can multiply earnings at identical traffic.

Google pays once your confirmed balance crosses the payment threshold (around the $100 equivalent — check your Payments page for the exact figure on your account) and you have completed address and bank verification. Payments typically arrive via wire transfer around the 21st–26th of the following month.

Yes. AdSense earnings count as business/professional income and must be declared in your ITR. Bloggers with total receipts under ₹50 lakh can opt for presumptive taxation under Section 44ADA, declaring 50% of gross receipts as income. GST registration may apply above the turnover threshold.

Traffic growth beats CTR tweaks: doubling page views doubles revenue linearly. Beyond that, target high-CPC keywords, improve Core Web Vitals (faster pages rank better), place ads above the fold and inside content, and attract Tier-1 geography traffic where bids are highest.